As far as mission statements go, this is by far one of the best.

“We will continue to view our work through both a microscope and a telescope, focusing on the most granular details as well as the larger ambition of building a business that acts in accordance with our values, each of us striving to do what’s right for the company and what is right for our communities, because at the end of the day there is no separating the two.”

Indra Nooyi

Pepsi CEO